Is It Important to Invest in SEO for Internet Marketing?

The debate has been going on around talking about whether or not SEO is dead. While some are more inclined to believe that SEO is dead, it is, in fact, the other way around. SEO is not dead – it still works. Call SEO Sydney Now to get help with SEO internet marketing. In fact, a lot of huge and widely-known companies still invest in SEO tactics, while some renowned internet marketing agencies are constantly renewing their SEO tactics to make them more search engine friendly, given the ever-changing algorithm of search engines especially Google. Now you might ask me: is it really important to invest in SEO for internet marketing this 2016?

Why you should invest in SEO for your online marketing campaigns

1. It’s still considered as one of the most effective marketing channels

In a survey involving 1,100 marketers, they were all asked to rate various online marketing channels regarding effectiveness, and not surprisingly, SEO has tied up in the first spot with email marketing. With a paid channel such as PPC, your site’s visibility will be determined by your budget. Once you stop investing money on such channel, so will your visibility. On the other hand, your organic search
visibility will last for a longer time, despite stopping your SEO efforts – unless, of course, if your competitors improve enough to outdo you.

2. Organic search is still the top contributor of traffic and conversions

Not to mention, it’s still the fastest source of traffic for most sites. Search volumes still continue to grow along with the diversity of keywords which online users use when searching. With that, you will need to take an organic search in a more serious light as a digital marketing channel. This would mean that you will need to invest in SEO even more. Of course, organic search traffic doesn’t just appear – you will need to do some careful research combined with a lot of SEO efforts.

3. Consumers now use search engines even more

With the introduction of online shopping, more and more consumers are inclined to use search engines to help them with their buying decisions. On the short-term, SEO would seem like an investment that is not worth the risks. However, once your website starts to get some attention, SEO would improve your ROI significantly. While it might just represent one aspect of digital marketing, it’s without a doubt one of the most effective ways of gaining online presence.

Now if you are still skeptical about investing in SEO for internet marketing, then you might want to think again. All the benefits could be yours; you just have to start implementing SEO in your campaign.…